Triangle Insights Group
Challenge
Establish a core brand platform that differentiates the company and its services and provides the needed framework to ensure consistency of all marketing communications initiatives. Create critical elements of its brand identity including web site and initial collateral materials.
The Essential Idea
Triangle Insights Group is a life sciences consulting firm that delivers complete confidence because their trustworthy and committed people and proven approach deliver outstanding performance time and time again.
Brand Essence: Insights That Instill Confidence
Result
Launch of new identity provided impetus for new business growth and employee recruitment.