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Launching a Unique Academic Partnership

 Challenge 

Generate awareness, interest and membership in the Consortium among the nation’s top research universities.

The Essential Idea 

ABC provides university CFOs with a unique data platform for a deeper understanding of cost drivers and non-faculty labor expense.

Brand Essence:  Finding Strength in Numbers

Result 

Engine’s involvement in branding and subsequent campaigns helped ABC increase membership in the Consortium from 12 to 53 universities, prompting acquisition by industry leading data analytics firm.